Category Archives: Random

Tokens for users’ emails in various marketing automation/email distribution systems

In my job I have to help our customers build URLs for use in whatever tool they use to send emails to their customers and prospects, so I have a running list of the token to use as the template parameter in the URL for the email address (so they know who is opening the link).

I thought I’d share the running list I have collected:

System Template Code
Hubspot {{}}
Constant Contact $Subscriber.Email$
Marketo {{lead.Email Address}}
Pardot %%user_email%%
Salesforce {!Contact.Email}
Eloqua <span class=eloquaemail>EmailAddress</span>
ExactTarget %%emailaddr%%
BuzzBuilder %%emailaddress%%
ActiveCampaign %EMAIL%
MailChimp *|EMAIL|*

Installing Tesseract

Just a quick heads up for anyone installing Tesseract (Open Source OCR tool), the README does a great job explaining the dependencies and what you need to do to get up and running, but there is one little gotcha. After you run

$ sudo make install

You may still get an error when trying to run tesseract:

$ tesseract foo.png bar
tesseract: error while loading shared libraries: cannot open shared object file: No such file or directory

You need to update the cache for the runtime linker. The following should get you up and running:

$ sudo ldconfig

Software Comics

There is a great thread going on I could spend hours reading all of the comics about software development.