Daily Archives: November 23, 2015

Tokens for users’ emails in various marketing automation/email distribution systems

In my job I have to help our customers build URLs for use in whatever tool they use to send emails to their customers and prospects, so I have a running list of the token to use as the template parameter in the URL for the email address (so they know who is opening the link).

I thought I’d share the running list I have collected:

System Template Code
Hubspot {{contact.email}}
Constant Contact $Subscriber.Email$
Marketo {{lead.Email Address}}
Pardot %%user_email%%
Salesforce {!Contact.Email}
Eloqua <span class=eloquaemail>EmailAddress</span>
ExactTarget %%emailaddr%%
BuzzBuilder %%emailaddress%%
ActiveCampaign %EMAIL%
MailChimp *|EMAIL|*